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The Parts Of A Newsletter
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Editor
 
By Editor
Published on 12/31/1969
 
NewsletterHave you ever subscribed to a newsletter? If yes, you may have noticed that it has different parts. Find out what these parts are.

The Parts Of A Newsletter

People who have a particular interest, hobby, or business usually read newsletters related to that interest, hobby, or business.

What is a newsletter? A newsletter is a publication that has usually one major topic that its subscribers are interested on. Letters can simply be leaflets or a few pages of glossy paper. Newsletters can be delivered to the subscribers via mail or email, dubbed e-Newsletters. The latter has become more popular over the printed counterpart due to its almost immediate “delivery.”

Newsletters are published and distributed by organizations such as clubs, churches, universities, associations, societies, and businesses. The information they contain provides interest to their members, workers, or employees. Some newsletters even act as money-making ventures that are sold directly to its subscribers, making it some type of a sales and marketing strategy.

There are twelve main parts of a newsletter.

  1. Nameplate — This is the banner (the rectangular top section of the publication) that has the name of the publication. The nameplate also contains some kind of related graphics or a logo, a subtitle, a motto, volume number, issue number, and the date of publication or distribution.

  2. Body — This is the main part of the newsletter, the articles that make up the entirety of the newsletter. The body excludes the headlines and the decorative text.

  3. Table of Contents — This section typically appears on the front page or the page after the front. It contains a list of articles and special sections of the newsletter. Corresponding to these articles and sections are the page numbers for those.

  4. Masthead — This is a section that is usually found at the second page of the newsletter although in some, it can be found on any page. The masthead contains information about the publisher and other information such as staff names, contributors, subscription information, addresses, logos, contact data, and others.

  5. Heads and titles — There are five important elements in heads and titles. First is the headline. The headline, which is usually after the nameplate, identifies each article and has usually the biggest or most significant text. The next is the kicker. A kicker, which is quite common in newsletter design, is a short phrase just above the headline. A kicker can be an introduction or a section heading that identifies a regular column. Third is the deck which consists of one or more lines of text between the headline and the article itself. It elaborates on the headline and topic of the article’s main text. Fourth, a subhead is a phrase inside the body of articles and is used to separate the article into smaller articles. Lastly, a running head, or a header, is a repeating text—usually the title of the publication—that can be seen at the top of each page or every other page in a newsletter.

  6. Page numbers — Page numbers are be found at the bottom, side, or top of the page. The first page is usually not numbered.

  7. Byline — This is a brief phrase or paragraph that points out the author of an article. A byline typically is presented between the headline and at the beginning of the article although it can also show at the end. You can identify the byline by the word by.

  8. Continuation lines — These are short texts that help the readers locate the remainder of the article in case the article is broken down in the newsletter. Jumplines show where the continuation of the article is; continuation heads signify continued portions of the article.

  9. End sign — A symbol or an ornament usually composes the end sign, an indication that the reader has reached the article’s end.

  10. Pull-quote — This is utilized to draw attention. A pull-quote is a tiny section of the article’s test that is presented in a bigger font.

  11. Photos, illustrations, graphics, charts, or clip art — These are used as visual elements of the newsletter.

  12. Mailing panel — This is a portion of a newsletter that has a return address, mailing address of the recipient, and postage. A mailing panel can appear on half or a third of the back page. These are specifically intended for self-mailers.