Every writer dreams to sell his literary work to people and become popular. To do this, he must publish his book.

Publishing involves the production and distribution of literature or information so that it would be available to the public to view. Authors are mostly the source of this information.

Traditionally, the word publishing is about selling and distributing printed works such as books, magazines, and newspapers. With the introduction of the Internet and other electronic media resources, nontraditional publications such as ebooks, periodicals, websites, blogs, games, and others are also published.

The manuscripts that writers submit to publishers must first overcome the scrutiny, the quality check, and the sales projection of the book publishers. That’s because book publishers need to make sure that the book sells; the bulk of their revenue comes from part of the book’s sales anyway.

Once a writer’s book has been selected, the terms negotiated, and the book ready for distribution, the publisher advertises the book. Book promotion comes from reviews, displays, press-releases, news items, and other sources of advertising. However, publishers themselves are most likely to be too busy to promote the book or provide sufficient resources to advertise a book effectively. That is why many authors advertise their books themselves.

If you have published a book and would want additional advertising, then you might want to check this book promotion tips for promotion through the Internet. Book promotion through the Internet is easy and inexpensive.

1. Create a separate website for your book. When incorporated onto existing websites, books tend to get “lost.” Having a website dedicated for your book allows you to focus all the site’s resources in promoting your book and control its success.
   
   Select a web site address that is based on your book’s title. In that way, the book’s title will be easier to remember and would show up on search engines, increasing its exposure. You can also link your dedicated website to an existing book website.
   
   
2. Showing sample chapters is good book promotion. Allow readers to read or even download a table of contents plus a chapter or two from your website. This acts as a “tease,” encouraging the reader to purchase your book so he could read more. The sample chapter will also show readers your writing style. Use a generic reader program such as Acrobat PDF reader so readers can view your sample chapters easily. You can even send sample chapters through email.
   
   
3. Another good book promotion tip is to include your web site address into your book. Include reasons why readers should visit your web site. Sometimes this is even better than your biography at the last page of the book.
   
   Also your website should offer features relating to your book such as downloadable versions, reader engagement tools, news and information, photographs, etc. Make it a service rather than a promotional tool.
   
   
4. Interaction is a good book promotion tool. That means encourage your reader to ask questions and post comments. Adding a forum or guestbook in the website are good ideas. Plus you may be able to get new ideas from the reader’s comments.
   
   
5. Include readers’ testimonials and reviews. If there is a particularly favorable comment, ask the reader if you could post it on the site. Many readers would actually love to see their names on the site.
   
   
6. Putting in resources for the media is good ways for book promotion. Make a section in your website where the media can download scanned images of you, your biography, your book’s front cover and synopsis.
   
   
7. Offer products and services based on your book. Products can include downloadable bookmarks, for example. If you are publishing instructional material, offer telecoaching where you can offer personal assistance based on personalized phone calls.
   
   
8. Put your web site’s URL in your email signature. This will give recipients of your email a reason to visit the book’s website.