People who have a particular interest,
hobby, or business usually read newsletters related to that interest,
hobby, or business.
What is a newsletter? A newsletter is a
publication that has usually one major topic that its subscribers are
interested on. Letters can simply be leaflets or a few pages of
glossy paper. Newsletters can be delivered to the subscribers via
mail or email, dubbed e-Newsletters. The latter has become more
popular over the printed counterpart due to its almost immediate
“delivery.”
Newsletters are published and
distributed by organizations such as clubs, churches, universities,
associations, societies, and businesses. The information they contain
provides interest to their members, workers, or employees. Some
newsletters even act as money-making ventures that are sold directly
to its subscribers, making it some type of a sales and marketing
strategy.
There are twelve main parts of a
newsletter.
- Nameplate — This is the banner
(the rectangular top section of the publication) that has the name of
the publication. The nameplate also contains some kind of related
graphics or a logo, a subtitle, a motto, volume number, issue number,
and the date of publication or distribution.
- Body — This is the main part of
the newsletter, the articles that make up the entirety of the
newsletter. The body excludes the headlines and the decorative text.
- Table of Contents — This section
typically appears on the front page or the page after the front. It
contains a list of articles and special sections of the newsletter.
Corresponding to these articles and sections are the page numbers for
those.
- Masthead — This is a section that
is usually found at the second page of the newsletter although in
some, it can be found on any page. The masthead contains information
about the publisher and other information such as staff names,
contributors, subscription information, addresses, logos, contact
data, and others.
- Heads and titles — There are five
important elements in heads and titles. First is the headline. The
headline, which is usually after the nameplate, identifies each
article and has usually the biggest or most significant text. The
next is the kicker. A kicker, which is quite common in newsletter
design, is a short phrase just above the headline. A kicker can be an
introduction or a section heading that identifies a regular column.
Third is the deck which consists of one or more lines of text between
the headline and the article itself. It elaborates on the headline
and topic of the article’s main text. Fourth, a subhead is a phrase
inside the body of articles and is used to separate the article into
smaller articles. Lastly, a running head, or a header, is a repeating
text—usually the title of the publication—that can be seen at the
top of each page or every other page in a newsletter.
- Page numbers — Page numbers are be
found at the bottom, side, or top of the page. The first page is
usually not numbered.
- Byline — This is a brief phrase or
paragraph that points out the author of an article. A byline
typically is presented between the headline and at the beginning of
the article although it can also show at the end. You can identify
the byline by the word by.
- Continuation lines — These are
short texts that help the readers locate the remainder of the article
in case the article is broken down in the newsletter. Jumplines show
where the continuation of the article is; continuation heads signify
continued portions of the article.
- End sign — A symbol or an ornament
usually composes the end sign, an indication that the reader has
reached the article’s end.
- Pull-quote — This is utilized to
draw attention. A pull-quote is a tiny section of the article’s
test that is presented in a bigger font.
- Photos, illustrations, graphics,
charts, or clip art — These are used as visual elements of the
newsletter.
- Mailing panel — This is a portion
of a newsletter that has a return address, mailing address of the
recipient, and postage. A mailing panel can appear on half or a third
of the back page. These are specifically intended for self-mailers.